"Better Plastered than Perfumed’" Revolutionary Fragrances / Juan Juan Almeida
The uproar from the Council of Ministers of the Republic of Cuba was of considerable proportions. At a presentation of the recent Labiofam* 2014 conference, two new perfumes were introduced which, according to company officials, had been named “Ernesto” and “Hugo” in an attempted tribute to Ernesto “Che” Guevara and Hugo Chavez.
At first I thought it was a logical reaction, given that its creators described Ernesto as having a woodsy and sweet bouquet, and Hugo as having hints of tropical fruits. Some expert “noses,” however, insist that both essences smell more like public restrooms at Carnaval.
The official announcement published in the newspaper Granma left more questions than answers, and was less credible than Alejandro Castro Espín’s mechanical engineering degree. After years of using the names of both men to christen parks, lodges, schools, factories and even cantatas without proper consent, the Cuban Communist Party said through its official news outlet that “initiatives of this nature will never be accepted by our people or the Revolutionary government.”
The collective memory of Cuba’s leaders appears to be failing. They seem to have forgotten that on July 27, 1983 Celia Sánchez Manduley*, described as “the most beloved flower,” became synonymous with a useless textile manufacturer, that an ineffective building contracting business was named after Blas Roca Calderío* or that the name for the unproductive construction company Almest was created out of the last names of Juan Almeida* and Armando Mestre*.
It is worth remembering that in 1994 — the same year Fidel Castro agreed to pose for the magazine Cigar Aficionado sniffing a Cohiba Lancero — Labiofam brought to market three fragrances imported from France: colognes labelled Alejandro, Celia and Havana. As a press statement of the time indicated, “the first two are products with allegorical names for figures of the Revolution.”
José Antonio Fraga Castro — nephew to Fidel and Raul and director of Labiofam — wanted to repeat David’s feat against Goliath and pave the way to their loyalty with the asphalt of this odiferous hypocrisy. But he did not know how to use the sling and ended up with a huge bump on his head. He forgot that the iconic image of Che, which was launched and promoted by his uncles, has its own copyright. Fidel Castro is the product, the pedestal, and the only official model which can promote the Cuba brand, as Raul has decreed
In 2002, the village of Birán* — a hamlet within the municipality of Cueto that is about 45 miles from the city of Holguín and about 19 from Marcané — was declared an open-air museum. It was crowned a National Monument in early 2011 by government decree and became an obligatory overnight stop for tourists to the area looking for a distillery.
In case you didn’t know, the profitable home rum authorized by the Revolutionary government, which according to its official news outlet “does not endorse projects of this kind,” was given the name Comandante Fidel. It is exported by the Cuban firm Tecnoazucar, and bottled and labelled with Fidel’s image by the Spanish firm Abanescu, S.L., located in La Jonquera, Catalonia.
As an old urban prophet author ot Politicaductor, or a new translator of Cuban political thought wrote: “Better I smell Kurdish than perfumed.”
*Translator’s notes: Labiofam is a Cuban veterinary and pharmaceutical products company. Alejandro Castro Espín is Cuban president Raul Castro’s only son. Celia Sánchez Manduley was a leading figure in the Cuban revolution with close personal ties to Fidel Castro. Blas Roca Calderío was a revolutionary figure who later served as head of Cuba’s National Assembly. Juan Almeida and Armando Mestre were also prominent figures in the Cuban revolution and the former was this blogger’s father. Birán is best known as the birthplace of Fidel Castro.
7 October 2014